Social media advertising
Paid campaigns, maintained properly.
Most ad accounts are set up once and then left alone. I build the campaigns, write and design the creative, and keep maintaining them week after week — testing, cutting waste and pushing budget where the leads actually come from.
Campaign Architecture
Clean account structure with separate campaigns for cold, warm and retargeting audiences.
Creative That Stops
Ad copy, statics and short video cut specifically for the feed — not resized website banners.
Targeting & Audiences
Custom audiences, lookalikes and exclusions built from your own customer and pixel data.
Ongoing Maintenance
Weekly optimisation: pausing fatigued creative, reallocating budget, refreshing hooks.
Tracking & Attribution
Pixel, conversion events and form tracking set up so numbers you report are numbers you can trust.
Clear Reporting
Spend, cost per lead and return — reported in plain language, not screenshots of dashboards.
How it works.
- 01
Offer & goals
Together with you, I set the offer, the target cost per lead and the budget the account can sustain.
- 02
Setup & tracking
Account structure, pixel, conversion events and audiences are configured before a cent is spent.
- 03
Launch & test
Multiple creative angles go live against controlled audiences to find the winning combinations fast.
- 04
Maintain & scale
Weekly optimisation and monthly creative refreshes keep results stable as audiences fatigue.
What you get.
- Ad account setup or audit
- Pixel and conversion tracking
- Campaign and audience structure
- Ad copy and creative production
- A/B creative and audience testing
- Weekly budget optimisation
- Monthly creative refresh
- Monthly performance report